COMING IN HOT
Better Noise Records
Release: 15 June, 2018
With iridescent sapphire hair, a show-stopping voice, runway-ready fashion swagger, and an empowering message, the Boston-raised and Los Angeles-based Mexican-Italian-American sonic heroine brings a new (and blue) fire to rock and alternative music. Serendipitously, her name might as well have pre-destined a future in the spotlight… “In Spanish, Diamante means ‘Diamond,’ and my middle name Azzura means ‘Blue’ in Italian,” she explains. “If I was a color, I would be blue. I love it, because it’s bold, ethereal, and everything I am.”
Born to an Italian dad and Mexican mom in a Boston suburb, she always stood out. Interchangeably speaking three languages—Italian, Spanish, and English—she found inspiration in words, penning poetry and short stories at a young age inspired by J.K. Rowling and Stephen King. Drawn to musical theater, the budding performer starred in school productions of The Little Mermaid, Grease, and more before relocating to L.A. with her family at 13. Already a fan of Kelly Clarkson and Avril Lavigne, her discovery of rock music via a School of Rock summer program ignited a dormant passion. Eleven Seven Music Group and Better Noise Records signed her in 2015.
Coming In Hot
Sound Of Us
Fight Like A Girl (F.L.A.G.)
Kind of Love
Crazy On You
Definitely Not In Love
“Being on stage and singing rock was the way I broke out of my shell and was able to realize who I am and the full potential I have,” she admits. “From there, I really connected to the women of the eighties like Joan Jett, Pat Benatar, and Debbie Harry. I thought they were so cool, iconic, and badass. That’s how I wanted to be.”
My thoughts are divided on this album. One one side I think ‘’Coming In Hot’’ is advertised as more rock than it is, I would rather say that it is pop(punk) mixed with rock. The album is being super hyped up everywhere and I’m not going to lie, at first sight I was too. Though, after listening to the album, it just seems all a bit too perfect, especially for a debut. I think we have found a case of mass production, nothing wrong with it, but you can HEAR it. On the other side, the music is really cool… I can be really hipster and say ‘’I don’t like it because it is going to be mainstream’’, but I have always been honest here. This is another one of those ‘’targeted to the whole rock audience but 14 year old emo’s are going to like it instead’’-bands. Let’s be real, that is where the money is, I can see Diamante on Vans Warped Tour. Not saying that Vans Warped Tour is a bad festival, I’d definitely go if I could.
There is no doubt in my mind that Diamante didn’t work hard for it, but the process seems to go really easy for her. It is no secret that there is a formula being used here, a pretty girl, nice artwork and pictures, put a rock band behind it and voilá. She had a lot of followers even before her EP came out, that is just good marketing. Her sound is kinda generic, all the songs have the same elements, it’s a bit too much for one album. It’s like it started out as a rock album, but then formed into something a bit more poppy to grab attention from both worlds. Nevertheless, the album is extremely catchy and does keep you listening. Songs like ‘’Coming In Hot’’, ‘’Haunted’’ and ‘’Definitely Not In Love’’ could be instant hits.
Diamante was lucky enough to catch the eye of Eleven Seven Music Group’s Better Noise Records, some musicians can only dream of this. I just hope she didn’t had to change the image she had in mind for it to fit the contract. This can be a hit or a miss with the audience.
I rate ‘’Coming In Hot’’ by Diamante a 7 out of 10.
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